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How do you get VISUAL PROOF that your advertising Dollars are working?
We get the customers from the Web to your Shop's Phone, then what?
Whether people find your advertisement in our www.ocautoservice.com Directory or through the PPC (pay-per-Click) Google AdWords ad that we manage for you, we give you two ways to track your results.
Call Tracking is implemented by assigning a Toll Free number that will ring in any phone line that you designate at your business. It helps solve a few important issues that most automotive businesses come across:
- Area Code Limitations. With most phone companies requiring more and more area codes within a single area or city, your Toll Free number eliminates the area code barrier for the consumer trying to reach your business.
- Are your Service Advisors working the phone effectively? Call Tracking also allows for an accurate way to check how the phones are being answered by employees in charge of dealing with the customers. When you receive your weekly email reports, it shows the duration of each call, if you see more than a few calls lasting 30 or 45 seconds it's easy to realize that your employees are not spending enough time trying to get customers to come to you.
- Marketing Follow Up Your reports show the caller's phone number in every call (and in most cases, the name of the caller) this allows you to do a marketing follow up on first time customers not showing up for their appointments.
- Advertising Performance Tracking Until now we had no way of tracking whether our advertising dollars were being spent wisely or simply being wasted. All we had was the word of the advertising sales person telling us how much "exposure" we were getting. With Call Tracking you can assign different Toll Free Call Tracking numbers to your marketing efforts and the reports will show you whether the ads are working or not.
Click to Call lets customers click an image button embedded in your site/ad and immediately speak with a you or your service advisor.
Detailed Reports Emailed to You Weekly:
Call Detail Record: The Call Detail Record includes all calls that were connected to the place of business (this report includes all calls that were answered in your shop – either in person or by voicemail/recorder). The report also shows all the missed calls as well as all short calls.
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